Subject: Before Your Next Renewal
Hi {Your Colleague’s First Name} ...
Check out www.banksurvey.ca
This site is hosted by CB Intelligence. CBI is surveying Canadian companies to collect bank borrowing cost and service fee data for benchmarking.
CBI says, for most companies, banking costs and foreign exchange are an untapped source of value. After completing the survey, I think they’re right. The number of fees that banks charge and how they’re priced is an eye-opener.
CBI’s site is not just about saving costs. It explains the structural reasons bank negotiations are so one-sided. More important, it spells outs what you can do about it.
The CBI National Banking Survey is worth supporting. It’s point & click, and takes less than half an hour. To lighten things up CBI has salted the survey with some funny cartoons.
I’m encouraging organizations like {Colleague’s Company Name} to get behind this survey. A half hour of your time is all they’re asking. Please find it. A level playing field next renewal benefits us all.
Regards
{Your Full Name}
{Your Company Name}