Some companies routinely pay far less then their competitors for bank services. These companies have three things in common:

1. They recognize that bank fee cost savings are an annuity with a five-times (5X) multiplier effect.  A $25,000 fee cost saving really represents a $125,000 increase in corporate value. The value creation yardstick puts the cost of letting fee negotiations slide in proper perspective.
2. They want the best banking deal they’re eligible to receive. Nothing more. Nothing less.
3. They know that when it’s time to set borrowing costs and bank fees, you get what you deserve, and you deserve what you negotiate.

Companies that negotiate fair borrowing cost and bank fee deals don’t view bankers as villains or scoundrels. In their world, bankers are smart business people that make the most of their opportunities. When it comes to banking, these companies refuse to be disadvantaged.